Roei Adam
רואי אדם
Singer-songwriter · active 2020s–present
Biography
Roei Adam is a young Israeli singer-songwriter who broke through in the mid-2020s with sleek, beat-driven Mediterranean pop. 'Avi Hatachol' (2026) is one of his first viral singles.
His sound sits at the intersection of Israeli pop and the streaming-era Mediterranean groove: auto-tuned vocals, tight drum programming, and lyrics full of contemporary slang — Instagram, rebounds, MTV — delivered with a vulnerable, confessional tone.
Like many of his peers, Adam releases directly to YouTube and Spotify, building an audience through short-form clips and playlist placements rather than the traditional radio parade.
His lyrics speak to a generation that processes heartbreak through phone screens — deleting apps, scrolling photos, bouncing between moving on and not being able to.
Quick facts
- This song
- 'Avi Hatachol', 2026
- Style
- Mediterranean pop / Israeli pop
- Producer
- Nuriel Yashar (Nuri)
- Release
- YouTube / Spotify, 2026
Songs by Roei Adam with Hebrew lyrics
Culture quiz: Roei Adam & Israel
Test what you know about Roei Adam, the song's Hebrew words and Israeli culture.
Roei Adam is part of which wave of Israeli music?